21.04.2025 - 30.05.2025 / Week6——week7
Zhou Xinyi / 0378623
Typography / Bachelor of Design (Hons) in Creative Media
Task 2: Typographic Exploration and Communication
Table of Content
1.Lecture
2.Instructions
3.Process Work
4.Feedback
5.Reflection
6.Futher Reading
1.Lecture:
1.1 Typo_5_Understanding
1. We learned about uppercase letterforms. The example of the letter "A" in Baskerville typeface showed that though it seems symmetrical, it actually has two different stroke weights, and the brackets connecting the serif to the stem have unique arcs.
2. The complexity of lowercase letterforms was demonstrated by comparing the lowercase 'a' in Helvetica and Univers sans - serif typefaces. Differences in how the stems finish and how the bowls meet the stems were pointed out.
3. Regarding x - height, which generally describes the size of lowercase letterforms, we were informed that curved strokes like in the letter's' need to rise above or sink below the median (or baseline) to appear the same size as vertical and horizontal strokes.
4. The concept of counterform was introduced. Counterform is the space described and often contained by the strokes of a letterform. When letters form words, it includes the spaces between them. Handling counters well is crucial for legibility, especially for letters like lowercase 'r' with no inherent counters.
5. Examining the form and counter of letters in detail, as shown with letters like's' and 'g' in Helvetica Black and Baskerville typefaces, helps us understand how the balance between form and counter is achieved and appreciate the unique characteristics of letterforms, as well as get an insight into the letter - making process.
2.Instructions
Task 2
Design a 2-page editorial spread (200mm x 200mm per page) using typography only, based on one of three given texts. No images are allowed unless stated, though minimal graphic elements like lines or shading are permitted.
Layouts must be created in Adobe InDesign, with headlines optionally designed in Illustrator. Use knowledge from previous exercises to guide your design.
Start with layout sketches and typographic exploration. The final design should clearly express the tone and message of the chosen text. Be sure to watch the required video tutorial before starting.
3.Process Work
3.1. I have made layout sketches for three articles. Eventually, the professor chose the best one and helped me make some revisions. Next, I need to present it in the form of ID.
HEAD LINE
Typeface: Gadugi Bold
Font/s: Gadugi Bold
Type Size/s: 565 pt
Leading: 215 pt
Paragraph spacing: 0
BODY
Typeface: Bell MT
Font/s: Bell MT Regular
Type Size/s: 59 pt
Leading: 59 pt
Paragraph spacing: 70.8 pt
Characters per-line: 34
Alignment: left justified
Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm
4.Feedback
Week 6
General Feedback:Created six concept sketches for Task 2, exploring different ways to experiment with letterforms and graphic elements. Each sketch tested variations in composition, style, and visual impact to help guide the direction of the final design.
Specific Feedback:Final layout for the text formatting exercise was reviewed and approved. The design choices, including alignment, hierarchy, and spacing, were refined to ensure clarity and visual balance.
Week 7
General Feedback:Mr. Max checked our draft sketches in class and selected the best one for the final presentation. I need to present it in ID format.
Specific Feedback:Most of the sketch pictures convey meanings, but the text is too ordinary and fails to reflect the essence of the words themselves. It's overly complicated.
5.Reflection
Over the past few weeks, from the initial draft to selection, production and final revision, I have realized that in the making of a book, especially the cover, patterns are merely for embellishment. It is the text that truly conveys the theme. We should spend more time exploring how to make the words simple and understandable while clearly expressing the theme and ideas.
6.Futher Reading
I plan to read Grid Systems in Graphic Design by Josef Müller-Brockmann to strengthen my understanding of layout structure and visual organization. As I aim to improve my skills in design and communication, this book will provide foundational principles essential for creating clear, functional, and aesthetically balanced work.
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