Table of Content
1.Instruction
2.Process Work
3.Feedback
4.reflection
1.Instruction
2.Process Work
2.1.1Recap
In Task 3, the goal is to further develop one of the three ideas created in Task 2 and turn it into a final design. The chosen idea needs to be refined and improved by applying design principles such as contrast, balance, hierarchy, alignment, and repetition.
In the previous tasks, I first selected a reference artwork and analysed its visual elements and design principles in Task 1. Then in Task 2, I created three sketch ideas inspired by that artwork, exploring different compositions and spatial structures.
For this task, I will choose one of those ideas and continue developing it by experimenting with composition, colours, and visual elements. The aim is to refine the concept and produce a final design that clearly reflects the design principles and the inspiration from the original artwork.
Fig2.1.1Recap
Fig2.1.2Recap
Fig2.1.3Recap
2.1.2Reference Artwork
The following artwork was selected in Task 1 as the main source of inspiration for my design ideas.
Fig2.1《The Persistence of Memory》
Salvador Dalí
1931
2.2 Idea Selection
For Task 3, I decided to develop the first sketch from my three initial ideas. I chose this concept because it has a strong visual impact and clearly reflects the inspiration from the original reference artwork. The melting clock element creates a surreal atmosphere and represents the idea of time becoming fluid and unstable.
In addition, the curved road and perspective lines help guide the viewer’s eyes toward the centre of the composition, creating a sense of movement and visual focus. Compared to the other sketches, this idea has a clearer focal point and stronger storytelling potential, which makes it more suitable to develop into a final design.
2.2 Idea Selection
2.3 Blogpost
2.3.1Initial SketchI started with a rough sketch based on my selected idea from Task 2. The composition focuses on a curved perspective that leads the viewer’s eyes towards the centre. I also included the melting clock element to create a surreal visual effect inspired by the concept of fluid and unstable time.
2.3.2Colour Exploration
After completing the sketch, I experimented with different colour schemes. In the first version, I used lighter colours such as blue and purple to create a softer and more dream-like atmosphere.
In the second version, I tested a darker background with stronger contrast to create a more dramatic effect. However, this made the overall design feel too heavy and reduced clarity.
Fig2.3.2Colour Exploration
Fig2.3.2Colour Exploration
2.3.3Refinement
Based on feedback from my lecturer, I decided to avoid using a fully black background. I refined the design by adjusting the background to a lighter tone while keeping the colour of the main objects. This improved the visual balance and made the composition clearer and more effective.
2.3.4Composition and Design Principles
The composition is based on a dynamic perspective that draws the viewer into the centre of the image. The use of curved lines creates a strong sense of depth and movement, guiding the viewer’s eyes naturally through the design.
In terms of positioning, the main element (melting clock) is placed near the centre to act as the focal point, while surrounding elements follow the directional flow. This helps create a clear visual hierarchy and directs attention effectively.
Several design principles were applied throughout the design. Contrast is created through differences in colour and tone between the background and the main objects. Balance is achieved by distributing visual weight across the composition. Alignment follows the perspective lines to maintain structure, while repetition of curved shapes creates unity and consistency within the design.
Fig2.3.4Composition and Design Principles
2.4Final Design2.4.1Caption
《Dream of Time》
ZHOU XINYI
The title “Flow of Time” reflects the main concept of the design, where time is represented as something fluid and constantly changing. It also connects to the visual of the melting clock and reinforces the surreal atmosphere of the composition.
Fig2.4.1Caption
《Dream of Time》
ZHOU XINYI
This design explores the concept of time as something flexible and unstable, inspired by surrealist visual language. One of my main design decisions was to include a melting clock as the central element, which symbolises the distortion and fluidity of time. I also used a curved perspective composition to guide the viewer’s eyes towards the centre, creating a strong sense of movement.
In terms of colour, I initially experimented with both light and dark backgrounds. However, after receiving feedback, I refined the design by using a lighter background to improve clarity and visual balance while maintaining cooler tones such as blue and purple for the main elements.
Several design principles were applied throughout the process. Contrast was used between the background and the main objects to enhance visibility. Balance was achieved through the distribution of visual weight across the composition. Hierarchy was created by placing the melting clock at the focal point. Alignment and positioning were carefully considered to ensure all elements follow the perspective lines. Repetition can be seen in the recurring curved shapes, which help create unity and flow within the design.
3.Feedback
week7：In Week7, I had a consultation with my lecturer to discuss my design progress. The lecturer suggested that I should avoid using a fully black background, as it might make the overall design look too heavy and reduce visual clarity. Instead, I was encouraged to explore softer or more varied background colours.At the same time, the lecturer mentioned that the colour choices for the main objects were generally appropriate and worked well with the concept. Based on this feedback, I started to reconsider my background colour and made adjustments to improve the overall visual balance.
4.reflection
Throughout this module, I learned how to analyse design more deeply and apply design principles in my own work. From Task 1, I understood how visual elements and principles such as contrast, balance, and movement are used in existing artworks. In Task 2, I explored different ideas and experimented with composition and spatial design through sketching. In Task 3, I developed one idea further and learned how to refine it into a final outcome.The part I enjoyed most was creating and developing my own ideas, especially experimenting with different compositions and visual styles. However, I found it challenging to balance all the design elements and make the composition look clear and effective.Through this module, I realised that I need to improve my ability to plan and refine my ideas more carefully. I also became more aware of how important design principles are in creating a strong visual outcome. In the future, I hope to continue improving my design skills and create more creative and meaningful work.
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